Ricoh today announced what it describes as a significant investment in PTI Marketing Technologies, which develops Web-to-print and marketing personalization applications for both enterprise users and print-service providers. PTI develops technologies such as MarcomCentral and FusionPro.
“Today’s commercial printers are seeking solutions beyond the traditional print services to help them stay a step ahead of the competition. This is the goal of our Print and Beyond initiative – to enable customers to drive new revenues, increase effectiveness, and seek efficiencies to lower costs, no matter what direction they want to take their business or department,” said Yasuhiko Hosoe, Associate Director and Deputy General Manager, Ricoh Production Printing Business Group, Ricoh Company Ltd., in describing the PTI investment. “From data analytics to brand management to our new Clickable Paper tool, there are a wealth of offerings that can bring value-added benefits to any portfolio – beyond traditional hardware.”
The two companies have a history of technological cooperation: In 2011, Ricoh announced it would offer cloud-based software that supports a multitude of output delivery formats for print and other mediums, including PDF, AFP and HTML email based on PTI’s SaaS software, MarcomCentral. With the new investment, Ricoh and PTI plan to co-develop completely new technologies for the communications sector.
Headquartered in Tokyo, Ricoh Group operates in more than 200 countries and regions. In the financial year ending March 2012, Ricoh Group had worldwide sales of approximately $23 billion.
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