Features Packaging Printing
Bobst to debut new label, packaging tech

Bobst says it will present new label and packaging production based on “pioneering technology.” Together with Revo Partners and Mouvent, Bobst will host an open house in Florence, Italy, during the first week of April.

During the open house, Bobst will unveil two “world premiere” end-to-end solutions and three “breakthrough” innovations, which the company says will “revolutionize the standards and the dynamics of the labels and packaging industry.” The open house is designed to showcase how to manage jobs from one single label to one million labels, from print to reprint, from production in one country to many countries, with the best colour consistency at the lowest possible costs, Bobst explains.

The agenda will combine short lectures and demonstrations that will span across all Revo Partners, Mouvent digital inkjet printing technology to Revo Digital Flexo and converting technologies.

“Brands need to adapt to the changes of a new business reality. Market granularity, clear brand identities and holistic sustainability are the new challenges for the future of the packaging industry,” according to a statement from the company.