Application News
Red Bull creates limited edition, interactive cans

In celebration of Red Bull Music Festival’s return to Montreal and Toronto, Red Bull Energy Drink and Red Bull Sugarfree cans are featuring a limited edition design to promote the Red Bull Music Festival Contest, running July 9 to August 31.

The cans, now available across Canada, highlight Montreal and Toronto cityscapes blended with sounds and scenes shaping Canadian music. The company explains each can includes a link to a custom-built beat-making application that allows consumers to create their own compositions with a computer keyboard, tablet or smartphone. One creator will win an all-expenses paid trip for two to the Red Bull Music Festival in Toronto.