Smurfit Kappa says it has installed a new industrial-scale HP PageWide C500 digital press for corrugated printing to provide greater customization and flexibility for its customers.
Headquartered in Dublin, Ireland, Smurfit Kappa is a provider of shelf-ready and eCommerce packaging development delivered through its ShelfSmart and eSmart services. It explains the graphic flexibility and quality of the new press will further enhance its service to help drive brand recognition and provide fit-for-purpose packaging.
Installed in its Interwell plant in Austria in April 2018, the PageWide C500 Press will be the first commercial HP single-pass press in Europe.
“This new press is the perfect solution for our Interwell plant. It comes after a successful collaboration between Smurfit Kappa and HP,” Saverio Mayer, Smurfit Kappa CEO of Europe, said. “We are both early adopters in our respective industries and constantly strive to provide pioneering, market-leading solutions for our customers.”
With a fully integrated stack-to-stack workflow, the press is described as combining “digital simplicity with offset replaceable print quality” on both coated and uncoated paper. Furthermore, the HP water-based inks facilitate printing on both primary and secondary food packaging without an additional barrier in compliance with global food safety regulations, explains Smurfit Kappa.
“We are delighted that Smurfit Kappa will be the first in Europe to install the C500 Press which showcases brand new technology and offers all the flexibility of digital printing. This press is going to fundamentally change the corrugated industry by digitalizing it,” said Cristóbal Macedo, Director, EMEA Corrugated Business Director, HP.
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