Yonart Corp. invested in Taopix photo commerce technology to expand into the personalized photo market. The Seoul business, founded in 1982, is made up of two main divisions; Yon Art Printing, that provides both offset and digital print, and Yon Face that was established five years ago to offer a range of marketing services. The company has a portfolio of clients that includes Samsung, Hyundai and some of the country’s leading banking institutions.
“We have some exciting ideas around personalized photo and are working on a new range of printed products that we will introduce to our customers. We’re particularly enthusiastic about the Taopix Calendar Designer and the way our customers could use it to connect with their customers,” said YK S Kim, COO of Yonart. “We believe that branded, but truly personal, products such as calendars could become very powerful marketing collateral for our clients.”
Kim explains the company plans to create branded Web storefronts for its customers to use the white-label capabilities of Taopix for them to sell and promote personalized products, including calendars, to their own customers. “We have invested in both the desktop and online versions of Taopix as we feel that there are certain products that will be suitable for a Mac or Windows app and others, such as gifts, that will be designed as a quick purchase from a smartphone or larger screen device.”
He continues to explain that the fast Internet and mobile networks in South Korea, combined with the widespread use of smartphones, will enable customers to sell a broad range of printed photo products designed through the Taopix template designer.
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