Globe News
Harte Hanks adds HP Indigo 7900 for personalized direct mail

Harte Hanks, a data-driven global marketing communications firm with sites across the U.S., has installed an HP Indigo 7900 Digital Press, as it expands into digital print production and personalized direct mail.

“Great technology combined with our superb data intelligence is driving our customer communications services to a new level every day,” said Phil Delaney, Director, Print Services at Harte Hanks. “As our digital print business continues to grow, we are further expanding our capacity and ability to turn printed communications quickly. Speed to market is necessary to insure the data reaching the recipient is as fresh and relevant as possible.”

An adopter of digital printing in 2001, the San Antonio, Texas-based Harte Hanks says its latest investment will allow it to grow as more customers discover the power of digital printing to support their printed communications.

The new press was installed at its East Bridgewater, Ma., site. The HP Indigo 7900 installation is Harte Hanks sixth HP Indigo, in addition to an HP PageWide T-230 web press, creating a national footprint from Fullerton, Calif., Grand Prairie, Texas, Shawnee, Kansas, and Jacksonville, Fla., to meet real-time demand.

“One of the bigger challenges for our fulfillment clients is overprinting. Digital print technology provides flexibility in print procurement, reduces storage costs, minimizes or eliminates any print waste and allows customers the ability to customize and or personalize items on the fly,” said Delaney. “This allows us to better manage our clients’ inventory – we print only what they need when they need it.”