Two new HP Indigo 6900 digital presses have been installed in R.R. Donnelley & Sons Company’s Visalia, Calif., and Wilson, N.C., facilities to boost its digital asset capabilities for label production.
The marketing and business communications provider says it will use the new digital presses, each of which have Digicon finishing units, to transition its traditional short-run flexo work to better utilize capacity while maximizing up-time on medium to long-run assets. With the ability to print on various substrates in web form – for pressure sensitive, unsupported film, tag, and corrugated – RRD says it is taking a proactive approach to invest in the areas that give clients flexibility and the opportunity for success.
Read more: RRD lands new marketing service agreement with Canadian retailer Sobeys
With 43,000 employees across 34 countries, RRD works to create, manage, deliver and optimize its clients’ marketing and business communications strategies.
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