Globe News
Spectrum Printing enriches direct mail with MGI JETvarnish 3D

Since 1986, Spectrum Printing in Tucson, Ariz., has been delivering commercial printing services to the southwestern United States. In 2016, it acquired an MGI JETvarnish 3DS digital enhancement press from Konica Minolta to distinguish its Idealliance G7-certified colour management skills with the extra added-value impact of 2D/3D textures and variable embossed foil.

Spectrum founder George Stewart decided that developing a strategic growth plan for the future would involve focusing on core strengths that could leverage his staff’s years of applications expertise. The result was a dedicated specialty direct mail practice that provides consultative, advisory services for print and mail campaigns linked to omni-channel engagement activities. From creative graphics support to cost-saving knowledge of United States Postal Service (USPS) mail preparation regulations, the Spectrum Mail Team works to helpg corporate brands and non-profit organizations take advantage of the “Power of Postal Print” to deliver high impact mail experiences.

With the addition of its JETvarnish 3D technology to Spectrum’s print production skills, the printing company says it can now elevate flat 2D CMYK colour printing with 3D tactile, sensory impressions that “feel and look different from everything else in a mailbox,” adding that the “coloured metallic foils to embellish a mail recipient’s personalized name with variable data messaging maximizes the enhanced postal print experience.”

“We create designs that get held longer in someone’s hand than just plain colour prints,” says Ken Huizenga, Spectrum Production Manager. “Those extra seconds and minutes of engagement when someone runs their finger over a textured logo or sees their name in bright gold foil make all the difference in the world for our clients. It gives them an added extra-long opportunity to communicate the value of their brands and products. Each mail moment matters.”