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Windmöller & Hölscher confirms participation in drupa 2021

Family-owned flexible packaging systems manufacturer Windmöller & Hölscher has confirmed its participation at drupa 2021, set to take place in Düsseldorf, Germany. Windmöller & Hölscher has participated in drupa since the show began in 1951, and over the years, has become one of the show’s largest exhibitors.

“As one of our leading trade fairs, drupa remains an important marketplace for us. This is where new trends in packaging printing are regularly set. With our commitment to drupa, we are also committing ourselves to Germany as a business and trade fair location for the mechanical engineering industry,” said W&H CEO Dr. Jürgen Vutz. “We are convinced that both, the hygiene and health concept presented and the shortened runtime from eleven to nine days, are the right measures to make this important trade fair possible for the trade public in times of COVID-19”.

The company says that at drupa 2021, it will present new trends and innovations to the printing sector and will in future focus on both physical and digital display formats.

This past June, the company organized its first virtual expo. “We have been able to accomplish a lot digitally over the past few months. Our first virtual trade fair was a great success and we gained a lot of experience and knowledge. Nevertheless, we cannot completely replace the close-up trade fair experience virtually. This includes personal meetings, which are indispensable for building and maintaining trusting customer relationships. Both virtual and personal formats, such as drupa, have their justification and are important for us and the entire industry,” added managing partner Peter Steinbeck.