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Francisco Soto named Canadian director of sales at Rotocontrol

Francisco Soto, Rotocontrol’s director of sales for Latin America and the Caribbean, has just added Canada to his portfolio of responsibilities.

Earlier this year, Francisco was named director of sales for Latin America, Florida and the Caribbean. He brings over 14 years of experience in label finishing machines to the role, as well as a degree in Electronics and Engineering Technology, fluency in English and Spanish, and a strong connection to the print industry due to this previous role at Rotoflex as international sales manager.

“Since joining Rotocontrol in March this year, Francisco has already bolstered his territory with the addition of two agents, Davis Graphics S.A. and GrafiSoft, and is clearly well-connected to the industry with the volume of show visitors to the Rotocontrol stand during Label Summit Latin America,” said Marco Aengenvoort, Rotocontrol managing director. “With his finishing expertise and proven sales track record, Francisco is the ideal choice to increase presence of the Rotocontrol brand among Canadian narrow web printers.”

“Adding Canada to my responsible territory confirms Rotocontrol’s strategic plan to further expand its global presence,” said Francisco. “Ontario is an economic engine and represents 40 per cent of Canada’s population, but there is a strong market opportunity across the entire country. I am excited to expand this region and continue growing Rotocontrol’s prestigious brand across the Americas!”