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Berlin Packaging names Ben Adams as chief digital officer

Berlin Packaging, a hybrid packaging supplier, appoints Ben Adams as the company’s first chief digital officer (CDO). Adams will partner with Berlin’s commercial team to develop and execute the company’s global digital strategy and lead the next phase of digital transformation, including omnichannel capabilities that matter to Berlin’s customers, suppliers and other business partners.

“A best-in-class omnichannel experience and a well-executed global digital strategy are key growth and improvement drivers for our Company,” said Bill Hayes, CEO and president of Berlin Packaging. “Adams is a proven digital leader and has made a career of developing and implementing digital transformation strategies. We’re excited to leverage Adams’ know-how and experience to enhance and improve how our customers interact with us.”

Adams joins Berlin Packaging with more than 20 years of experience in digital strategy and e-commerce. Most recently, he served as CDO for Rexel, a multichannel distributor of electrical products and services for the energy industry.

“I’m excited to join this industry leader to drive the next level of customer thrill through digital transformation,” said Adams. “I see tremendous opportunity to build on Berlin Packaging’s strong foundation as we create an enhanced customer experience using data driven solutions and innovation.”