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Rochester Software expands sales team

Rochester Software Associates (RSA), provider of production print workflow software solutions for in-plant print centres, commercial printers, and PSPs, expands its business development team. Bobby Pierce joins RSA as director, business development, in the east US region.

Pierce comes to RSA with demonstrated success in enterprise software, hardware and services developed from over 20 years in the printing industry. Recently, Pierce was a national channel manager at Ricoh Corporation. Prior to that, he spent 16 years with Xerox supporting production workflow solutions. He is based in Charlotte, covering 12 eastern states.

Ben Parker, director of sales, said, “As an organization focused on meeting customer and partner needs, I am excited to have Bobby join us. He is recognized as an expert in enterprise software and digital printing workflow with a passionate, consultative approach and the ability to develop and nurture relationships while keeping partner and customer satisfaction at the forefront.”