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Carlson Print invests in Koenig & Bauer Rapida 105 PRO

During the past year, consumer brand packaging designers have worked harder than ever to design packaging that is immediately recognizable, impossible to ignore, and engages with their customers. These designers have tapped into the expert knowledge and productivity at the Carlson Print Group, a pioneer of specialty print products, packaging solutions, and finishing technologies headquartered at its 74,000-sf facility in Eden Prairie, south of Minneapolis. It is utilizing its new Koenig & Bauer Rapida 105 PRO press as its centrepiece work-horse machine, providing its customers with the advantage of high quality, colour consistency, embellishments, speed and quick changeovers.

“Our new Rapida 105 PRO press is playing a key role as we move deeper into the packaging market,” sayssays Carlson Print Group CEO Darren Carlson. “We’re excited to see what designers and brands will bring us to produce their bold, unique printed packages. “For decades, we’ve cemented our reputation as an elite printer for the most recognizable brands.”

To market its growing services, Carlson designed a specialty print kit to inspire package designers and highlight its numerous capabilities. Its outer box displays Carlson’s colour foil treatment with matte varnish and UV spot gloss coating. Inside are six tools: foil board, MotionCoat, recycled plastic-PE, Cast & Cure, soft touch, and colour foil. Each one displays the capabilities offered by Carlson and its Rapida press.