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JGC unveils new Business Connector program to generate leads

Joanne Gore Communications, a Toronto-based full-service B2B marketing agency serving software, hardware, manufacturing, and printing companies, has launched Business Connector, a fully managed program that helps professionals connect to new businesses. The company is hosting an introductory LinkedIn Live webinar on June 22, 2023, at 12:30 pm EST. Register for the Business Connector webinar here.

Business Connector leverages LinkedIn to generate more targeted leads by creating specific outreach campaigns and targeted conversation sequences designed to attract more business. JGC’s Business Connector team will work one-on-one with clients to optimize their LinkedIn profile, develop the most effective conversational styles, and drive conversations forward.

“Social selling is not just about pitching your products or services,” said president Joanne Gore. “It’s about helping your prospect transition from ‘I’m just looking,’ to ‘I’m ready to talk to a salesperson,’ to ‘I want to buy your product or service.’”