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TC Transcontinental expands distribution of Raddar flyer

In the wake of its successful launch in Montréal this spring, TC Transcontinental expands distribution of the Raddar flyer across Quebec as well as in areas of Ontario and British Columbia.

Raddar is a thin leaflet folded in four that combines flyers from various retailers into a single printed product. It is distributed via Canada Post and has a digital version.

Between February and May 2024, Raddar will be rolled out gradually across Quebec. It will replace Publisac. This will add 2.8 million households to the 1 million copies of Raddar already distributed in the Greater Montreal area.

“We are proud of Raddar, a landmark innovation in the history of flyers, and the significant environmental gain it represents,” said Patrick Brayley, senior vice-president, TC Transcontinental Printing.

In Ontario, starting next week, Raddar will be distributed to 1 million households in the Greater Toronto and Hamilton areas formerly served by Ontario’s largest community newspaper publisher, Metroland. On September 15, Metroland announced the immediate cessation of the distribution of the print editions of its regional newspapers and associated flyers.

Similarly, since last August, Raddar is being distributed to over 300,000 households in Vancouver areas where Glacier Media, Westen Canada’s largest community newspaper publisher, ceased its distribution activities.

“With inflation hitting hard, flyers are critical to help households save up to $1,500 a year and maintain healthy price competition to everyone’s benefit. We are happy to share this innovation with more Canadians,” added Brayley. “Flyers also help retailers drive traffic to their stores in the face of competition from e-commerce giants.”

With this expansion, by May 2024, a total of 5.1 million copies of Raddar will be distributed every week in Canada.