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Propago Expands Asset Management

Propago, a cloud-based Marketing Asset Management software firm headquartered in Austin, Texas, has released native cXML PunchOut support for eProcurement connection capabilities. The cXML PunchOut protocol, explains the company, is the most commonly used method of connecting a procurement application to a supplier’s Web-based shopping cart.

“By adding full-cycle cXML PunchOut support, our clients can extend their reach by offering enterprise level integrations to anyone,” said Rick Aberle, CEO of Propago. “By adding native cXML support directly in Propago our clients won’t need to incur outside expenses from either software purchases or consulting fees to support their largest opportunities.”

The Propago platform’s support for cXML enables trusted supply chain partners (commercial printers, promotional, and apparel companies) to leverage Propago’s marketing asset management platform through a company’s eProcurement system, such as Ariba, Verian, Coupa, SAP, and Oracle.

End users can utilize Propago’s personalization engine, browse the full marketing catalogue and order while remaining in compliance with enterprise procurement processes.

Propago was started within a large commercial printing conglomerate as an internal application to serve clients and support backend operations for those clients. In 2015, the team responsible for building and maintaining the Propago platform was given the opportunity to spin the technology away from the parent company and form a completely stand-alone organization.