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Xeikon launches virtual innovation centre for wall decoration

Xeikon America launches a new virtual advisory service using a 3D visual browsing experience. This is in response to the increase in online exploration by printers. The virtual platform will be an advisory hub for printers and converters . Dedicated to wall decoration, the 3D-rendered showroom will be a unique space for the company to demonstrate its digital production portfolio of hardware and software. To access this service, visit www.xeikon-virtual.com.

“We are seeing continuous growth in the number of wallpaper printers and large-format print service providers looking at the market for custom wallcoverings,” explained Dimitri Van Gaever, market segment director for graphic arts. “Adjacent businesses such as architects, interior designers, retailers, and in-store communication professionals also are looking for creative ideas and want to explore the possibilities of digital printing. During the last few years this market has experienced a fast moving transformation, and this evolution has actually accelerated during the COVID-19 pandemic. Therefore, our first virtual showroom contains our wall decoration suite and is designed to ‘bridge the gap,’ connecting the physical world to the virtual world. We’re very excited to let everyone discover our solutions 24/7 at their own convenience, no matter where they are on the globe.”