Features Business Research
Digital Magazines’ Circulation Doubles

According to Ad Age, a trade publication looking at the advertising world, subscriptions of digital magazines has doubled in the second half of 2011 compared to a year earlier.

Based on statistics from the Audit Bureau of Circulations, digital magazines are now estimated to have an audience of 3.29 million, compared to 1.46 million in 2010, a 125 percent increase. Even with the growth, digital circulation represents only about one percent of magazines’ total paid and verified circulation.