Features Digital Printing Printing
Michelman expands its high-performance label solutions

Michelman recently expanded its suite of high-performance label solutions, used with UV overprint varnishes (OPVs), permitting HP Indigo digitally printed labels to endure harsh environments, including extreme heat, chemicals, water or friction during packing and transport. These solutions allow press owners to increase their addressable market size and produce more with their HP Indigo digital label presses in applications, such as packaging for personal care and cosmetics, household cleaners, automotive oils and fluids, wine and beer bottles and industrial and electronic equipment.

Explains Lisa DiGate, Michelman’s global business vice-president, HP Indigo, “Michelman has partnered with HP Indigo for nearly 20 years to bring innovation that offers press owners digital print versatility to enter new markets. We are excited to introduce new solutions that protect HP Indigo printed labels, address more demanding label applications, and open up new market opportunities throughout the label industry; for our customers and partners.”

Michelman’s new suite of DigiGuard Plus UV OPV strengtheners is “economical and easy to use”. The entire portfolio, designed to improve UV OPVs’ performance combined with Michelman’s DigiPrime priming solutions, allows press owners’ improved ease-of-use by using off-the-shelf varnish with the strengtheners added. They can use their current UV Curable OPVs without investing in additional products or finishing equipment.

Eli Mahal, head of L&P Products and Solution at HP Indigo, noted, “This new technology allows press owners to extend their application range by meeting the industry’s durability & resistance standards for high-performance labels.”