Features Data Management Premedia
Messagepoint offers Salesforce connectivity

Messagepoint has expanded its platform connectivity to Salesforce, an international provider of CRM software, explaining the new functionality enables non-technical business users to deliver interactive, one-to-one communications across both print and digital channels within a single, integrated platform.

Two newly released connectors between the Messagepoint platform and Salesforce enhance Messagepoint’s existing email integration with Salesforce Marketing Cloud.
 
“Increasingly, our customers are using Salesforce as the primary means of delivering highly-personalized communications,” Chris Miller, EVP, Research and Development, Messagepoint, said. “They’re also trying to communicate with greater consistency and a common voice—whether their communications are delivered in batch or in real time, via email or by print. With this in mind, the opportunity to integrate with Salesforce was something we were extremely keen to explore further.”
 
In Messagepoint’s latest product release, the company is introducing two on-demand connectors into the Salesforce Sales and Service Cloud and Salesforce Marketing Cloud applications.
 
These connectors — Messagepoint Connected for Salesforce and Messagepoint Journey Builder Connector — are designed to complement the platform’s existing email delivery connector to Marketing Cloud.

The company says Messagepoint Connected for Salesforce allows business users to order and interactively customize a Messagepoint Connected email or other communication directly from the relevant location or record in the Salesforce Sales and Service clouds without having to sign in or out of Messagepoint.
 
Meanwhile, Messagepoint’s Journey Builder connector allows a pre-configured email, letter, or other communication to be triggered automatically at exactly the right time in a customer’s journey. With Messagepoint as an object that can be included in a journey, communications can be composed and delivered via the customer’s preferred channel of communication without user intervention, it explains.
 
“When bundled together, these pieces provide an automated, integrated, leading-edge solution for one-to-one omni-channel customer communications,” Miller added. “Messagepoint acts as the system of record for content management, authoring and assembly; and once authored in Messagepoint, these communications can be triggered within Salesforce. This results in a more seamless journey for business users and customers alike.”