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Taradel Snap Admail Plus aims to extend direct mail campaigns

Taradel LLC has anounced the release of Snap Admail Plus, a multi-channel marketing solution designed to help advertisers target the same prospects with direct mail offers and online display advertisements, for Canada Post.

Snap Admail Plus campaigns include design, coding, hosting and distribution, along with post-deployment performance reporting. The service is available to advertisers anywhere in Canada and the ads are designed to closely match their printed counterparts.

“This is smart marketing for the digital age,” said Jim Fitzgerald, founder and CEO of Taradel LLC. “With one click, advertisers can extend the life and reach of every direct mail offer – and connect with the best prospects across channels.”

As a licensed vendor for the Canadian Census, Taradel and its partners compile offline data in Canada at both the household and postal code level. This includes demographics such as home value, household income, and other data. Then, the data is aggregated and de-identified to comply with Canadian laws and local regulations, Taradel explains, saying the solution will enable marketers to send display advertising to the exact same households receiving their direct mail offers.