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RRD launches Digicom eCommerce solution for catalogues, circulars

R.R. Donnelley & Sons Company (RRD), a provider of multichannel solutions for marketing and business communications, has introduced Digicom, a new solution designed to transform catalogues, circulars and flyers into interactive, shoppable experiences across Web, mobile and email channels.

The tool, RRD explains, makes it easier for customers to view and purchase advertised products by providing direct access and embedded options for increased interactivity. A digital analytics suite provides insights into engagement patterns and inform marketing decisions.

“We view each interaction that our clients have with their customers as a unique opportunity to provide an enhanced experience that drives deeper engagement,” says Todd Hatley, Senior Vice President, RRD Content and Creative Services. “Digicom not only increases customer engagement by providing enriched, digitally native features, but it also offers meaningful analytics to drive a better understanding of customer behavior, leading to actionable opportunities that increase engagement over time.”