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Mondi’s new paper gives luxury packaging a ‘special’ touch

Trendy unboxing videos are being shared widely across YouTube and social media. The anticipation of a new product, the look and feel of the packaging and the unpacking experience are playing an increasingly important role. This trend contrasts sharply with the dominating habit of throwing things away. The value of a product is already conveyed by the packaging and customers judge the content by the noble luxury packaging. The look and feel of said luxury packaging conveys a feeling of value. Rough and natural-looking surfaces imply an impression of quality, craftsmanship and sustainability.

The choice of the optimal packaging material in terms of appearance and haptics therefore plays a major role for companies. It must be carefully co-ordinated with the corporate identity and should pick up on current trends. With an expanded range of IQ Grass + Packaging papers, Mondi is hoping to serve these trends.

The IQ Grass + Packaging paper is the mixture of up to 30 per cent grass fibre and 70 percent FSC or PEFC-certified fresh fibre pulp. It is suitable for promotional cards, boutique carrier bags and liners for corrugated and solid board.

The paper can be printed not only by flexographic printing technology, but also using offset printing in all grammages. The fine pattern of the grass fibres remains visible in the paper.

The paper can be used as packaging for all dry and non-greasy products. This makes it suitable for cosmetic products, spirits and high-quality clothing as well as for many foods.

“Luxury packaging is literally the first point of contact with a high-quality product. It increases anticipation and conveys quality. With IQ Grass + Packaging there is also a touch of nature and uniqueness because each packaging has its own fine pattern,” said Bernhard Cantzler, head of marketing & business development at Mondi Uncoated Fine Paper.