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Siegwerk and Idealliance partner to offer G7 training

Siegwerk, a global provider of printing inks and coatings for packaging applications and labels, is partnering with Idealliance to co-host G7 Expert Live Online Training & Certification courses. This will enable Siegwerk to directly train its customers in Idealliance’s universal calibration methodology for achieving a visual similarity across all print processes.

“Visual colour consistency across all marketing media of a brand – whether online or print – is key for a successful brand recognition,” explains Kiran Deshpande, global senior expert colour management at Siegwerk. “A uniform colour management process based on the G7 methodology offers brand owners a proven concept to ensure an effective quality management even throughout a complex print supply chain.”

Under the new partnership, Siegwerk’s certified G7 experts will now help to qualify providers of print, creative, and prepress services in the G7 methodology by offering G7 Master Qualifications through Idealliance for its customers worldwide.

The G7 methodology is Idealliance’s set of specifications for CMYK printing process for ensuring a common visual appearance in all printed elements across multiple devices and facilities.